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Hello,
I'm Oluwashina Peter.

Product and growth marketing leader specialising in blockchain, gaming, and emerging markets. In 7 years I’ve scaled adoption, built communities, and reached over 100 million users — across consumer, enterprise, payments, stablecoins, and Layer 1 and 2 ecosystems. Partners and teams include CoreDAO, Celo, Dash, Gateway App, Luno, Seedify Fund, Flori Ventures, and Thresh0ld.

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Product, growth, and marketing across gaming, payments, AI, SaaS, Web3 apps and protocols.

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Product & Growth Strategies

Create Go-to-Market strategies for your products, creating powerful positioning strategies, and identifying the best channels for advertising, brand awareness to optimize the path to conversion and retention of users. Collecting on-ground feedback from users to make the product better.

Retention & Lifecycle Marketing

Research and design products, define the target audience, introduce products into the market. Implement gamification, loyalty programs and community incentives to activate users. Product personalization

Revenue Optimization & Monetization

Identifies and optimizes revenue models. Develops and refines onboarding flows to reduce friction and increase conversions.

Companies I’ve helped grown